Yesterday we discussed what it means to have a web presence. Today we will discuss the first reason for why your business MUST have a web presence. Your business needs a web presence because the printed Yellow Pages are pretty much DEAD. Ok, ok.. if your primary demographic is people over about age 70, then it may still be effective for you.
I just spoke to a business owner yesterday who told me that it is very frustrating to have to spend so much on phone book ads because their business sits in the crossroads of about 4 different towns.
What do you do with your phone book? I stick it in an end table in my livingroom and I "might" get it out once a year...maybe.
Phone book ads are expensive and back before Al Gore invented the Internet, even had a pretty great ROI. However, I have heard statistics which range anywhere from 60% to 70% of consumers use search engines to find local businesses, services and products now that we are in the information age.
To sum up... consider your demographic and seriously reconsider whether or not customized phone book ads are really still the way for you to go?
Localized Web Pages on LocalHoma work to reach every location you serve and for such a low price, you really can't go wrong!
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